Bio
Or Rozenzweig is a backend developer at Wix, where she leads the design and development of the Wix delivery system within the e-commerce platform. Her unique career path, transitioning from marketing to tech, brings a valuable perspective to her software engineering work.
Or’s professional journey began in marketing at Razor Labs, where she gained significant business insights. Her publication, “Transform your business with AI-powered innovation” in The Funnel Magazine, showcases her ability to communicate complex technological concepts to a broader audience.
Driven by her passion for technology, Or made a bold career shift. As an AI software engineer student at Razor Labs, she designed and developed a real-time, on-premise video analytics system using microservices architecture. This project exposed her to the challenges of high-performance, low-latency systems in industrial settings.
Before joining Wix, Or worked as a software engineer at Tolstoy, a seed-stage startup, where she developed a video-first marketing platform for e-commerce using AWS serverless architecture. This role not only expanded her experience with cloud-based, scalable systems but also provided insight into the dynamic environment of early-stage startups.
Now at Wix, Or works on large-scale, distributed systems serving millions of users worldwide. This diverse experience - from on-premise industrial systems to seed-stage startup innovations and now to globally distributed e-commerce solutions - has given Or a comprehensive understanding of various production environments and scaling challenges.
With a bachelor of science in computer science and economics from Tel Aviv University, Or’s academic foundation complements her diverse professional experience. Her commitment to continuous learning and community engagement is evident in her participation in programs like Birthright Excel and TAU Impact.
Or’s unique combination of marketing knowledge and technical expertise, coupled with her experience across diverse production environments, makes her a distinctive voice in the tech community.